Data from YouGov Profiles allows us to explore how the general public track their fitness and diet in five global markets. Now, in most cases, our research shows that a majority simply don’t bother: seven in ten Britons (71%), two-thirds of Germans (64%) and nearly three in five Australians (56%) and Americans (58%) don’t track their food/drink intake or exercise, and nor do two in five urban Indian consumers (39%).
But a significant proportion of consumers are using apps to track their health. When it comes to fitness trackers, a third (34%) are using them in India – again, it’s worth stressing this is an urban sample where the rest are nationally representative – compared to a quarter (24%) in Australia and the US (23%). Nearly a fifth (17%) say the same In Great Britain and Germany.
Across all markets, people are significantly less likely to track their diets and food intake. Again, India comes top (26%), compared to over one in nine in the US (12%) and Australia (13%). Fewer than one in ten Britons (6%) and Germans (8%) count their calories via an app.
The humble spreadsheet is less popular: just 3% of Britons, 4% of Americans, and 6% of Germans and Australians use them to track health. That said, 14% of urban Indian consumers do use Excel to manage their exercise.
Methodology
YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.