Biggest Brand Movers is a quarterly feature highlighting the ten brands that have registered statistically significant growth across most brand metrics amongst Indian consumers. It is determined across 13 metrics within media consumption, brand health, and purchase intent.
In the January edition of India Biggest Brand Movers, we have compared brands' performance between Q1 2021 and Q4 2021, to investigate which brands have shown improvement across most brand metrics last year.
Flipkart has claimed the top spot in the 2021 edition of YouGov’s Biggest Brand Movers in India. The e-commerce brand made marked improvements in 11 YouGov BrandIndex metrics out of the 13 that are considered. Air India, Instagram, WhatsApp and Telegram are the next four brands with positive movement in their consumer perception across the most brand metrics.
Top 10 Biggest Brand Movers of 2021
(Q1 2021 vs Q4 2021) -- click to enlarge
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Methodology
Data for the Biggest Brand Movers of 2021 is compared statistically significant score increases across all BrandIndex metrics between Q1 2021 and Q4 2021. Brands are ranked based on the number of metrics that saw a statistically significant increase between Q1 2021 and Q4 2021. Metrics considered are:
Media Metrics
Brand Health Metrics
Purchase Funnel Metrics
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