January 7th, 2022, Cheryl Kar
With the highest uplift in Ad awareness score, Mercedes-Benz is the UK Auto Advertiser of the Month for the month of November.
According to data from YouGov BrandIndex, which measures the fundamentals of brand health every day, the luxury automotive company’s Ad Awareness witnessed a 1.6-point rise – from 7.4 on October 26 to 9.0 on November 25.
In late October, Mercedes-Benz released the digital world premiere of its new Mercedes-AMG SL – a new model from one of its longest-running product lines, the SL-class. The premiere focused on the car’s highlights – including a 2+2-seater for everyday use, availability in several performance variants, an active rear-axle steering and an adjustable 11.9-inch central multimedia touchscreen display.
Later in November, Mercedes-Benz also celebrated the 100-year anniversary of Daimler-Motoren-Gesellschaft applying for the trademark protection of its logo – the Mercedes star in a ring by releasing a one-minute short film about its history.
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. Mercedes-Benz’s Ad Awareness score is based on the question: Which of the following brands or providers have you seen an advertisement for in the past two weeks? Scores are based on an average daily sample size of 2415 UK adults between October 26 and November 25. Figures are based on a 4-week moving average. Learn more about YouGov BrandIndex.