Global: More consumers want events to be diverse and inclusive

The hosting and/or sponsoring of events can be a crucial channel for marketers seeking to build a community of engaged audiences. And while several factors come into play in making an event a success, the significance of diversity and inclusion has also been a matter of discussion in recent years.

But do consumers feel events need to be more diverse and inclusive?

A recent study conducted by YouGov asked consumers across six key markets if they think diversity and inclusion should be considered when putting on events. The results show overwhelming support for the notion.