APAC Biggest Brand Movers - December 2021

We are pleased to announce our first Biggest Brand Movers for APAC markets. Biggest Brand Movers is a feature highlighting the ten brands that have registered statistically significant month-on-month growth across most brand metrics amongst APAC consumers. It is determined across 13 metrics within media consumption, brand health, and purchase intent.

In the December edition of APAC Biggest Brand Movers, we have compared brands' performance between November 2021 and December 2021, to investigate which brands have shown improvement across most brand metrics during the December holiday season. Below you will find the top 5 brands with the biggest improvement in Australia, Hong Kong, Indonesia, Singapore and Thailand markets. Or discover the full rankings by downloading our FREE mini-report now!

Biggest Brand Movers in Australia

In Australia, Instagram, Myer, Europcar, Chrysler and Facebook are the top five brands with positive movement in their consumer perception across the most brand metrics between November and December 2021.

Check out the top 10 brands winning with APAC consumers in our Biggest Brand Movers!

Biggest Brand Movers in Hong Kong

In Hong Kong, Apple, Tamjai Yunnan Mixian, Tudor, Colgate Plax and LUX top the list of brands with positive movement in their consumer perception across the most brand metrics between November and December 2021.

Check out the top 10 brands winning with APAC consumers in our Biggest Brand Movers!

Biggest Brand Movers in Indonesia

Our Indonesia list shows that Spotify, Disney+ Hotstar, GoPayLater, Pizza Hut and Lottemart are the top five brands with positive movement in their consumer perception across the most brand metrics between November and December 2021.

Check out the top 10 brands winning with APAC consumers in our Biggest Brand Movers!

Biggest Brand Movers in Singapore

eBay, Myojo, Bioré, Gardens by the Bay and Shokubutsu are the top five brands in Singapore with positive movement in their consumer perception across the most brand metrics between November and December 2021.

Check out the top 10 brands winning with APAC consumers in our Biggest Brand Movers!

Biggest Brand Movers in Thailand

In Thailand, OPPO, H&M, LG, ASUS and Motorola are the top five brands with positive movement in their consumer perception across the most brand metrics between November and December 2021.

Check out the top 10 brands winning with APAC consumers in our Biggest Brand Movers!

Methodology

Data for the APAC Biggest Brand Movers compared statistically significant score increases across all BrandIndex metrics between November 2021 and December 2021. Brands are ranked based on the number of metrics that saw a statistically significant increase from month to month. Metrics considered are:

Media Metrics

• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Health Metrics

• Awareness – Whether or not a consumer has ever heard of a brand
• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• Impression – Whether a consumer has a positive or negative impression of a brand
• Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
• Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Recommend – Whether a consumer would recommend a brand to a friend or colleague or not

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within in a specified period of time

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