November 17th, 2021, Bhawna Singh
YouGov’s latest rankings reveal the healthiest brands in the country according to Indonesians
Indomie has topped YouGov Best Brands list yet again, on YouGov’s annual ranking of the healthiest brands in the nation (65.5).
The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
Shopee and Garuda Indonesia made large strides over the past year, moving up one and three places to second (63.7) and third (61.6), respectively.
Technology and digital brands had a mixed year in the country. YouTube and Samsung improved their scores over the past year, but remain in the same ranks- fourth (58.9) and eighth (52.6), respectively. On the other hand, Google moved down the list to ninth (52.3) despite improving its brand health score in the past year. Similarly, WhatsApp moved down the list to fifth (58.2).
Sunlight moved up two places to seventh (53.1), Aqua moved down one place to sixth (55.0) although there is not much change to its score. Tokopedia made a brand new entry into the list in tenth (51.7).
YouGov BrandIndex also revealed the brands that have noted the greatest improvement to their Index score over the past 12 months in Indonesia. TikTok is also the most improved brand of the year, with a change in score of +12.0.
Telegram is the second best improver (change in score of +9.0), followed by ShopeePay in third (+8.5).
In addition to being one of the brands in the top ten list, Garuda Indonesia and Tokopedia are also the top movers in Indonesia, placed in fourth (+7.0) and fifth (+6.8), respectively.
Other brands to complete 2021 Indonesia’s top 10 Improvers list are Netflix (+6.4), convenience store chains like Indomaret (+6.3) and Alfamart (+5.5), as others like Le Minerale (+6.0) and Cimory (+5.8).
Methodology:
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between October 1, 2020 and September 30, 2021. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representative).
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
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