November 8th, 2021, Deeksha Raina
YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are based on the Consideration score from YouGov BrandIndex among consumers who are Aware of each brand, over a period of 12 months. This allows us to show which brands are most successful at converting Aware consumers into ones that would consider the brand when next in-market.
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In India, State Bank of India leads the purchase funnel rankings in the banking list with a score of 46.2. The second and the third spots are taken by HDFC Bank and ICICI Bank with scores of 34.7 and 29.6 respectively. Similarly, Life insurance corporation of India, SBI life insurance and ICICI Prudential life insurance take the first three spots in the Life insurance list. In the general insurance list, SBI general insurance, HDFC ERGO general insurance and ICICI Lombard take the first three spots.
YouGov Finance Purchase Funnel Rankings 2021 in India: Banks
YouGov Finance Purchase Funnel Rankings 2021 in India: Life Insurance
YouGov Finance Purchase Funnel Rankings 2021 in India: General Insurance
The chart shows the brands with the highest Consideration score among the Aware audience between September 1st, 2020 to August 31st, 2021.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the financial services sector around the globe. Want to know more? To see your brand’s ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Finance Purchase Funnel Rankings are ranked based on their Consideration score among consumers who are Aware of each brand. This allows us to show which brands are most successful at converting Aware consumers into ones that would consider the brand when next in-market.
To identify the Aware audience we ask, ‘Which of the following brands have you ever heard of? Please select all that apply.’ And in follow up we ask the Consideration question, ‘When you are in the market next to use a product or service from a Financial Services brand, which of the following would you consider?’. The questions vary slightly from this template in different sub-sectors and regions.
The rankings chart shows the brands with the highest average Consideration score between 1st September 2020 - 31st August 2021. The scores are representative of Aware consumers within the general population of adults 18+ (some regions are online or urban representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.