October 26th, 2021, Bhawna Singh
The rankings reveal the top ten brands that enjoy the best brand health among UAE residents
Carrefour tops YouGov’s Retail Rankings 2021 in Egypt with an Index score of 28.1.
Popular retail brand Souq.com (23.6), recently relaunched as Amazon Egypt, is second in the list, followed by its parent company Amazon.com in third (18.2).
Egypt’s local grocery brand Aswaq Fathallah Markets (17.1) occupies fourth place followed by HyperOne (15.5) and Jumia.com (15.4).
Swedish home furniture and accessories brand IKEA, having recently opened doors to its second large-format store in Egypt, finds itself in eighth place (12.7).
Other notable homegrown brands that complete the top ten for Egypt are Awlad Ragab (14.8), B.Tech (12.6) and Kazyon (11.7).
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.
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