October 19th, 2021, YouGov
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
In Poland, retail brand CCC leads the Fashion Retail list this year with a score of 33.2. Adidas came in second with a score of 30.7. In third was H&M scoring 27.9. But chasing close behind, Nike came in fourth with a score of 27.5. Rounding out the top five Reserved scored 27.1.
YouGov Retail Rankings 2021 in Poland: Fashion Retail
Retail brand Empik leads the Specialist Retail list this year with a score of 32. But chasing close behind, Castorama came in second with a score of 31.5. In third position was IKEA scoring 29.8. RTV Euro AGD came in fourth scoring 29.6. Rounding out the top five Media Expert scored 27.3.
YouGov Retail Rankings 2021 in Poland: Specialist Retail
Retail brand Rossmann leads the General Retail list this year with a score of 48.2. But just close behind, Lidl came in second with a score of 47. In third position was Biedronka scoring 37.4. Kaufland scored 28.9 and was therefore in fourth position. Rounding out the top five Auchan scored 20.9.
YouGov Retail Rankings 2021 in Poland: General Retail
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.