October 19th, 2021, YouGov
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
In Sweden, retail brand Stadium leads the Fashion Retail list this year with a score of 26.4. Adidas came in second with a score of 21.6. In third position was Intersport scoring 20.3. In fourth and fifth position were Nike and Dressmann respectively scoring 19.7 and 19.7.
YouGov Retail Rankings 2021 in Sweden: Fashion Retail
Retail brand IKEA leads the General Retail list this year with a score of 42.6. But chasing close behind, ICA came in second with a score of 42.2. In third position was scoring 33.6. Apoteket came in fourth scoring 32.3. Rounding out the top five Willys scored 27.3.
YouGov Retail Rankings 2021 in Sweden: General Retail
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.