October 19th, 2021, YouGov
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
In Denmark, retail brand Rema 1000 leads the Supermarket & food list this year with a score of 42.8. After Rema 1000, Føtex came in second with a score of 26.2. In third position was Netto scoring 25.1 and in fourth position was SuperBrugsen scoring 22.9. Rounding out the top five Lidl scored 22.1.
YouGov Retail Rankings 2021 in Denmark: Supermarket & food
Retail brand Matas leads the General Retail list this year with a score of 41.7. IKEA came in second with a score of 34. In third position was Imerco scoring 29.8. But chasing close behind, Kop & Kande came in fourth with a score of 27. Rounding out the top five Jysk scored 24.
YouGov Retail Rankings 2021 in Denmark: General Retail
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.