October 13th, 2021, Anisha Sharma
YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are based on the Consideration score from YouGov BrandIndex among consumers who are Aware of each brand, over a period of 12 months. This allows us to show which brands are most successful at converting Aware consumers into ones that would consider the brand when next in-market.
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YouGov Finance Purchase Funnel Rankings 2021 in the UAE: Insurance
Daman - National Health Insurance Company leads the Insurance list in the UAE this year with a score of 27.3. Tawuniya came in second with a score of 24.5. In third and fourth position were Friends Provident International and RSA respectively scoring 23.0 and 22.3. Rounding out the top five Life Insurance Corporation (International) scored 22.2.
| YOUGOV FINANCE PURCHASE FUNNEL RANKINGS 2021 IN THE UAE: INSURANCE | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Daman - National Health Insurance Company | 27.3 |
2 | Tawuniya | 24.5 |
3 | Friends Provident International | 23.0 |
4 | RSA | 22.3 |
5 | Life Insurance Corporation (International) | 22.2 |
6 | AXA Insurance | 21.5 |
7 | Cigna | 21.2 |
8 | Oman Insurance Company | 20.1 |
9 | ADNIC (Abu Dhabi National Insurance) | 20.0 |
10 | MetLife | 19.9 |
The chart shows the brands with the highest Consideration score among the Aware audience between September 1st, 2020 to August 31st, 2021.
YouGov Finance Purchase Funnel Rankings 2021 in the UAE: Financial Services
Visa leads the UAE's financial services list this year with a score of 48.6. Al Ansari Exchange Insurance came in second with a score of 48.0. In third and fourth positions were MasterCard and Western Union respectively scoring 45.7 and 35.8. Rounding out the top five Apple Pay scored 33.2.
| YOUGOV FINANCE PURCHASE FUNNEL RANKINGS 2021 IN THE UAE: FINANCIAL SERVICES | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Visa | 48.6 |
2 | Al Ansari Exchange | 48.0 |
3 | MasterCard | 45.7 |
4 | Western Union | 35.8 |
5 | Apple Pay | 33.2 |
6 | National Bonds | 25.7 |
7 | payit | 25.3 |
8 | Xpress Money | 21.7 |
9 | UAEXCHANGE | 19.6 |
10 | MashreqPay | 19.3 |
The chart shows the brands with the highest Consideration score among the Aware audience between September 1st, 2020 to August 31st, 2021.
YouGov Finance Purchase Funnel Rankings 2021 in the UAE: Retail Banks
Emirates NBD leads the retail banks' list this year with a score of 40.5. ADCB (Abu Dhabi Commercial Bank) came in second with a score of 30.4. In third and fourth position were Dubai Islamic Bank and ADIB (Abu Dhabi Islamic Bank) respectively scoring 27 and 25.8. Rounding out the top five Liv. scored 22.4
| YOUGOV FINANCE PURCHASE FUNNEL RANKINGS 2021 IN THE UAE: RETAIL BANKS | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Emirates NBD | 40.5 |
2 | ADCB (Abu Dhabi Commercial Bank) | 30.4 |
3 | Dubai Islamic Bank | 27.0 |
4 | ADIB (Abu Dhabi Islamic Bank) | 25.8 |
5 | Liv. | 22.4 |
6 | First Abu Dhabi Bank (FAB) | 22.3 |
7 | Emirates Islamic | 19.7 |
8 | HSBC | 17.7 |
9 | Mashreq Neo | 16.6 |
10 | RAK BANK | 16.2 |
The chart shows the brands with the highest Consideration score among the Aware audience between September 1st, 2020 to August 31st, 2021.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the financial services sector around the globe. Want to know more? To see your brand’s ranking please click here and one of our experts will be in touch.
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Methodology:
The brands in YouGov Finance Purchase Funnel Rankings are ranked based on their Consideration score among consumers who are Aware of each brand. This allows us to show which brands are most successful at converting Aware consumers into ones that would consider the brand when next in-market.
To identify the Aware audience we ask, ‘Which of the following brands have you ever heard of? Please select all that apply.’ And in follow up we ask the Consideration question, ‘When you are in the market next to use a product or service from a Financial Services brand, which of the following would you consider?’. The questions vary slightly from this template in different sub-sectors and regions.
The rankings chart shows the brands with the highest average Consideration score between 1st September 2020 - 31st August 2021. The scores are representative of Aware consumers within the general population of adults 18+ (some regions are online or urban representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.