September 22nd, 2021, YouGov
Marking the first in an annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, an overall measure of brand health calculated by averaging Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
This year's rankings highlight the top performing FMCG/CPG brands in Canada for Personal Care and Beer & Seltzers. Get in touch to learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10.
YouGov FMCG/CPG Rankings 2021 in Canada: Personal Care
| YOUGOV FMCG/CPG RANKINGS 2021 IN CANADA: PERSONAL CARE | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Tylenol | 44.7 |
2 | Dove | 39.9 |
3 | Colgate | 37.4 |
4 | Advil | 37.2 |
5 | Polysporin | 35 |
6 | Tide | 34.5 |
7 | Crest | 33.4 |
8 | Lysol | 32.6 |
9 | Dawn | 31.2 |
10 | Gillette | 29.9 |
The Top 10 Personal Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
In Canada, the Top Improved Personal Care Brands during this time period, listed consecutively, are Colgate, Crest, Dawn, Reactine, Aleve, Benadryl, Voltaren, Tylenol, Bounty, and Downy.
YouGov FMCG/CPG Rankings 2021 in Canada: Beer & Seltzers
| YOUGOV FMCG/CPG RANKINGS 2021 IN CANADA: BEER & SELTZERS | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Heineken | 25.3 |
2 | Corona | 22.7 |
3 | Stella Artois | 21.8 |
4 | Molson Canadian | 16.8 |
5 | Budweiser | 16.5 |
6 | Coors Light | 13.1 |
7 | Bud Light | 9.3 |
8 | Belgian Moon | 6.4 |
9 | Molson Export | 6.4 |
10 | White Claw | 6.3 |
The Top 10 Beer & Seltzer Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.
Methodology
The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.