September 22nd, 2021, Melissa Pang
Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
YouGov FMCG/CPG Rankings 2021 in South Korea: Personal Care
In South Korea, FMCG/CPG brand Tylenol leads the Personal Care list this year with a score of 36.0. Garglin (Mouthwash) came in second with a score of 15.0. In third and fourth position were Geworin and Johnson’s Baby (Body) respectively scoring 13.4 and 13.1. Rounding out the top five Listerine scored 13.1.
| YOUGOV FMCG/CPG RANKINGS 2021 IN SOUTH KOREA: PERSONAL CARE | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Tylenol | 타이레놀 | 36.0 |
2 | Garglin (Mouthwash) | 가그린 (구강내 세정제) | 15.0 |
3 | Geworin | 게보린 | 13.4 |
4 | Johnson’s Baby (Body) | 존슨즈 베이비 바디케어 | 13.1 |
5 | Listerine | 리스테린 | 13.1 |
6 | Dr.G | 닥터지 | 12.8 |
7 | Neutrogena (Body) | 뉴트로지나 바디케어 | 10.8 |
8 | Innisfree (Cleansing)| 이니스프리 클렌징 | 10.0 |
9 | Physiogel (Body) | 피지오겔 바디케어 | 9.9 |
10 | Neutrogena (Cleansing) | 뉴트로지나 클렌징 | 9.9 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
YouGov FMCG/CPG Top Improvers 2021 in South Korea: Personal Care
In the most improved personal care brand list in South Korea, Tylenol came up on top with a rise of +8.0 points, sitting ahead of Geworin that occupies the second spot (up +2.0 points). The third and fourth places were taken by Garglin (Mouthwash) (+1.8 points) and Listerine (+1.5 points). Rounding out the top five Senka (Cleansing) (which has improved by +1.3 points).
| YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN SOUTH KOREA: PERSONAL CARE | ||||
|---|---|---|---|---|
Rank | Brand Name | 2021 Score | 2020 Score | Change in Score |
1 | Tylenol | 타이레놀 | 36.0 | 28.1 | 8.0 |
2 | Geworin | 게보린 | 13.4 | 11.4 | 2.0 |
3 | Garglin (Mouthwash) | 가그린 (구강내 세정제) | 15.0 | 13.3 | 1.8 |
4 | Listerine | 리스테린 | 13.1 | 11.5 | 1.5 |
5 | Senka (Cleansing) | 센카 클렌징 | 1.0 | -0.3 | 1.3 |
6 | Cetaphil (Body) |세타필 바디케어 | 8.8 | 7.7 | 1.1 |
7 | EZN-6 | 이지엔6 | 5.8 | 4.9 | 1.0 |
8 | Physiogel (Body) | 피지오겔 바디케어 | 9.9 | 9.5 | 0.4 |
9 | Atomy (Cleansing) | 애터미 클렌징 | 1.4 | 1.1 | 0.3 |
10 | Atopalm (Body) | 아토팜 바디케어 | 4.7 | 4.5 | 0.2 |
Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.
YouGov FMCG/CPG Rankings 2021 in South Korea: Packaged Food
For the Packaged Food sector in South Korea, Ottogi leads the list this year with a score of 43.7, ahead of CJ CheilJedang with a score of 27.9. Pulmuone and Nongshim took the third and fourth place with the score of 25.1 and 20.7. Rounding out the top five Chung Jung One scored 20.5.
| YOUGOV FMCG/CPG RANKINGS 2021 IN SOUTH KOREA: PACKAGED FOOD | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Ottogi | 오뚜기 | 43.7 |
2 | CJ CheilJedang | CJ 제일제당 | 27.9 |
3 | Pulmuone | 풀무원 | 25.1 |
4 | Nongshim | 농심 | 20.7 |
5 | Chung Jung One | 청정원 | 20.5 |
6 | Binggrae | 빙그레(Binggrae) | 13.4 |
7 | Samyang | 삼양 | 13.2 |
8 | Dongwon F&B | 동원 F&B | 12.2 |
9 | ORION | 오리온 ORION | 11.5 |
10 | Pasteur | 파스퇴르(Pasteur) | 9.3 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average Index score between August 1st 2020 to July 31st 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and at least 18 months to be included in the improver rankings (as well as being currently tracked).