YouGov Recommend Rankings 2021 Russia

Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.

Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.

Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.

YouGov Recommend Rankings 2021 Russia

In Russia, the most recommended brand was Booking.com, with an average score of 90.5%. At a shared second was Toyota and Hennessy (both 86.3%). Rounding out the top five was Aviasales (85.0%) in fourth and Martini (83.8%) in fifth position.

Top Improvers in the YouGov Recommend Rankings 2021 Russia

The fast-food chain KFC is the top improver of the year, having improved its recommend score with 7.0% since last year. Second is Sprite (6.5%) and third is Tinkoff Bank (6.1%).

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Methodology

• The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
• Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
• The rankings show the brands with the highest average Recommend score between 1st June 2020 - 31st May 2021 compared to 1st June 2019 - 31st May 2020. The scores are representative of the general population of adults 18+.
• The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.