July 7th, 2021, YouGov
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
YouGov Recommend Rankings 2021 Poland
In Poland, the most recommended brand was Cukierna Sowa, with an average score of 85.2%. At a close second was Allegro (84.6%) and in third was rossmann.pl (81.9%). In fourth and fifth position were Pyszne.pl (80.4%) and 4F (80.2%).
Top Improvers in the YouGov Recommend Rankings 2021 Poland
In recent years, the Danish newspapers have worked hard to grow paid digital subscribers and Politiken has at the same time managed to grow the customer base that will recommend them to others.
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Methodology
- The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
- Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
- The rankings show the brands with the highest average Recommend score between 1st June 2020 - 31st May 2021 compared to 1st June 2019 - 31st May 2020. The scores are representative of the general population of adults 18+.
- The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.