April 28th, 2021, YouGov
In 2017, the National Lottery brand was at a low ebb. Across all measures, its health was suffering and changes were needed.
Watch Keith Moor, CMO of parent company Camelot and YouGov's Head of Account Management Amelia Brophy as they discuss why it's important to establish a clear idea on what good looks like and how a focus on brand and customers helped drive the National Lottery to its biggest ever improvement in brand health scores.