April 27th, 2021, Bhawna Singh
- The technology giant has the most positive impression among urban Indian consumers
- The top ten list in India sees a dominance of the internet and social media brands, featuring 5 leading names
- Korean tech giant Samsung features prominently in the India rankings, also topping the global list this year
- Despite facing regulatory challenges around the world, WhatsApp secured a place in the local as well as global rankings
Google tops YouGov’s 2021 Technology Rankings in India, with an Impression score of 62.3.
These rankings are calculated using data we collect from members of the public around the globe every day, for our BrandIndex tool. The brands in the YouGov Technology Rankings 2021 were ranked based on a 12-month average Impression score - a net measure of whether a consumer has a positive or negative impression of a brand.
The 2021 India rankings have a dominance of the internet and social media brands, with five leading names making up the list. Despite facing a tough year with regulatory and reputational challenges around the world, instant messaging giant WhatsApp maintains its positive impression among consumers, securing the second spot (61) in the rankings.
Facebook follows in third (42.3) and Instagram takes the fourth (37.9) position. The social networking platform remained in the news for the launch of Reels last year along with other features, making a notable impression on urban Indian consumers.
Telegram (25.9) and Twitter (21.6) also appear in the list- at sixth and tenth, respectively.
The top 10 list also features Korean tech giant Samsung, at fifth (35.5). While the brand is better known for its mobile phones, its product range is broad, which makes it a popular household name in India.
Apple also makes an appearance in the list at seven (24.7), along with Japanese multinational tech brand Sony, which features in eighth (22.4).
Android completes the top 10 list of this year’s rankings- placed in ninth (22.0)
YouGov Global Technology Rankings 2021
South Korean tech firm, Samsung, sits atop our global list as well. The firm has had a busy year, embedding itself in our lives during a tumultuous 12 months and cementing its reputation as an innovator in tech and domestic products.
Another ubiquitous brand - Google - comes second on our list. Social media platforms – including instant messaging platform WhatsApp, image sharing service Instagram, and Facebook – are all also featured on the list. Twitter makes an appearance in the top 25, as does LinkedIn and Line, the instant messaging platform popular in markets such as Japan, Thailand, and Taiwan.
Some other familiar brands to make it into the global top 25 include Panasonic, LG, Bosch, Philips, Sony, Microsoft, Siemens, HP, and Yahoo!.
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Methodology: The brands in the YouGov Technology Rankings 2021 were ranked based on the Impression score, which is a measure of whether a consumer has a positive or negative impression of a brand calculated by taking the average over a period of 12 months.
The rankings chart shows the brands with the highest average Impression score between March 1, 2020, to February 28, 2021. The scores are representative of the general population of adults 18 and over (some are online representative).
All Impression scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least six months to be included in the rankings.
Where brands are tracked in more than one sector within one market, we have taken the average Impression score.
The categories we have included in the YouGov Technology Rankings 2021 are:
- Hardware manufacturers
- Software manufacturers
- Social media platforms
In most cases, only master brands have been included within the rankings. The exception to this rule is the inclusion of Instagram and WhatsApp where it may not be widely known by the public that Facebook is the parent company of these brands.
The categories we have excluded from the Technology Rankings are:
- Fintech/Payments
- Streaming/media platforms
- Gaming consoles
- Apps
- White goods and appliances
- Ecommerce/Online marketplaces*
*Amazon has not been included in the YouGov Technology Rankings as this brand will be included within the YouGov Retail Rankings in line with the primary sector tracked for the master brand in BrandIndex.
The above categories will feature in the relevant, subsequent YouGov sector rankings.