March 16th, 2021, Kim Ho
- YouGov releases global ranking of best car brands
- Perodua scores highest for Value (+44.4) and Satisfaction (+29.6)
- Mercedes-Benz the brand Malaysians most proud to work for (+39.3)
- Malaysia’s national car Proton places sixth overall (+18.4)
Honda tops YouGov’s 2021 Automotive Rankings for Malaysia with an Index score of +37.9, making it the car brand with the best overall brand health according to Malaysians.
The rankings are compiled using YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation scores. The rankings are measured from 1 February 2020 to 31 January 2021.
While Honda tops the list overall, there are three metrics where it falls behind other brands. It is beaten out by local car manufacturer Perodua (+44.0) by a big margin when it comes to Value (measuring the brand consumer see as most value-for-money), and Toyota (+35.5) by a small margin – Honda comes in third (+35.2). Perodua (+29.6) also beats out Honda (+21.5) when it comes to Satisfaction (which measures how satisfied consumers are with that brand). By scoring top marks in Value and Satisfaction, and high scores in other metrics, Perodua comes in third place overall (+33.6).
Honda is also beaten out by Mercedes-Benz when it comes to Reputation (which measures the corporate reputation of a brand by asking which brands consumers would be proud of working for). The German automotive brand holds a Reputation score of +39.3, followed by BMW (+38.8) and then Honda (+38.1). The brand Malaysians would be least proud to work for is Proton (+14.9).
Japanese brands dominate the top ten. Toyota comes in second (+36.1), Nissan in eighth (+14.4) and Mazda in tenth (+12.9). German brands also fare well with Mercedes-Benz in fourth (+23.4), BMW in fifth (+23.3).
Malaysia’s national car brand Proton places sixth (+18.4), and the list is rounded off with British brand Range Rover in ninth (+13.2).