America's favorite chocolate is milk chocolate
February 9th, 2021, Linley Sanders

America's favorite chocolate is milk chocolate

When searching for sweets, Americans tend to prefer milk chocolate over other cocoa choices.

YouGov data shows that half of Americans (49%) are partial to milk chocolate while one-third (34%) enjoy dark chocolate the most. Just one in nine adults (11%) choose white chocolate as their favorite. Women and men are equally likely to enjoy milk chocolate (50% and 47% respectively) over dark (35% and 33% respectively) and white chocolate (11% each).

In an assorted chocolate gift box, three in 10 Americans (29%) call chocolate-covered caramels their favorite item. One-quarter (23%) of adults like chocolate-covered nuts the most — with 45-to 54-year-olds (25%) and those who are 55 or older(26%) being much more likely than young adults under 25 (13%) to call it their top choice.

One in eight adults (12%) say chocolate toffee is their ideal chocolate box item, while one in nine (11%) pick chocolate-covered coconut. Just one in eleven select chocolate-covered fruits, such as coated strawberries or cherries, as their favorite. Even fewer (6%) say biting into a mint chocolate is their preferred choice from the assorted box.

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Explore the data from this YouGov poll and sign up to be a part of the YouGov panel

Methodology: 5,182 US Adults were asked, “Which of the following is your favorite kind of chocolate?” Response options: “Dark chocolate,” “Milk chocolate,” “White Chocolate,” “Other,” “Don’t know,” and “N/A - I do not eat chocolate.” Respondents were also asked, “In an assorted box of chocolates, which of the following is your favorite?” Response options, “Chocolate-covered caramel,” “Chocolate-covered toffee,” “Chocolate-covered coconut,” “Chocolate-covered nuts,” “Chocolate-covered mint,” “Chocolate-covered fruit,” “Other,” “Don't know,” “N/A - I do not eat chocolate.” The poll was conducted between February 8- 9, 2021. The responding sample is weighted to be representative of the US population.

Image: Getty