Pinterest users profiled
August 21st, 2020, YouGov

Pinterest users profiled

The social media platform’s audience is predominantly female, and enjoy arts and crafts

According to YouGov Profiles data, one in eight Britons are Pinterest users, with 12% saying that they have used the social media platform in the last 30 days.

Pinterest users are disproportionately female: fully three quarters of British users are women (76%). In fact, three in ten of the entire British user base (29%) are women under the age of 35.

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Smartphones are the most common way of accessing the site, with close to two thirds of users (64%) saying this is how they check out their boards. Nevertheless, many users are visiting via their laptop (20%) or tablet (21%).

Pinterest users are more than twice as likely as the average Briton to enjoy arts and craft in their spare time (39%, compared to 18%). Other spare time activities they are more likely to participate in than the population as a whole include cooking, “online entertainment”, puzzles and crosswords, and reading.

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