January 7th, 2020, Kim Ho
This month, skincare and cosmetics brands Clinique is the brand that has achieved the highest uplift in its Ad Awareness over the past month.
The rise coincides with their latest campaign with Malaysian influencer Jenn Chia to promote their latest Moisture Surge products. The ad has over one million views on YouTube alone.
Launched a month ago, the advertisement features Jenn playing several characters. The first is a woman so obsessed with having dry skin; she goes about her day wearing a sheet mask. The second is Jenn playing herself, promoting Clinique’s latest moisturiser – only to be interrupted frequently by an opinionated art director, which is the third character. The one-minute ad shows Jenn growing increasingly frustrated in trying to film the “perfect” commercial, emphasising on the hydrating qualities of the Clinique Moisture Surge.
YouGov BrandIndex data shows that Clinique’s ads have captured Malaysians attention. Clinique’s Ad Awareness score (whether someone has seen an advert for the brand in the past two weeks) has risen from 14.5 to 19.7, jumping +5.2 points.
Indonesians are not only noticing Clinique ads, the brand has also seen an increase in Recommend with their score on this metric jumping from 84.5 to 90.5. The increase of +6 points shows that people are now more likely to recommend the brand to a friend.