Even with some elements of lockdown still in effect, and certain areas under stricter rules, the average Briton is still spending time outside the home.
Approaching half (45%) of Britons say they have spent up to four hours each week travelling for various reasons (work, leisure etc) in the last 28 days.
Over a third (36%) have spent more than four hours travelling outside the home, with 15% spending up to 6 hours, and 8% travelling for up to 9 hours each week.
But which types of out-of-home (OOH) advertising are noticed most frequently?
YouGov Profiles reveals that adverts placed on the exterior of buses are noticed most frequently by Brits – with 48% of adults saying they see at least one of these types of ad a week. Only one in ten Brits (10%) said they never see ads on buses.
Billboards come second, with 42% of Brits seeing at least one advertising billboard on a weekly basis.
Following buses and billboards, ads placed on other vehicles are seen by a significant of Brits on a weekly basis with 25% saying they seeing adverts on taxis weekly, compared to 21% and 20% who report seeing ads on lorries or trucks.
Despite the rise of the smartphone, a fifth (20%) of Brits still notice ads on the sides of phone boxes on a weekly basis.
The least noticed ads come in the form of those inside service stations and insides of taxies, with only 9% and 8% of Brits respectively seeing these weekly. Ads placed inside taxis are the most likely to go unseen, with 39% of Brits never seeing them.
Despite more Brits saying they see adverts on buses more frequently, the most attention grabbing form of OOH are billboards (11%).
Bus-based OOH adverts are the second most attention form of OOH however with 10% of Brits saying this form of advertising is most likely to grab their attention.
Learn more about YouGov Profiles here