Despite the coronavirus crisis tightening many purse strings across the country, one in five Britons have donated to a charity in the past three months, according to data from YouGov Profiles.
Donors are especially likely to be older people, with 48% being aged 55 and above (compared to 38% of all Britons being this age. They are also more likely to be female (54%) than male (46%).
These donors were more likely to have given money as an ad hoc event (51%) than as part of a regular donation schedule (43%). One in nine (11%) gave ad hoc donations as well as having structured contributions.
Donors’ personal income levels are largely identical to those of the population as a whole. Approaching half of donors (46%) have between £1 and £499 a month in disposable income, compared to 42% of all Britons.
Charity-givers are most likely to have been donating money to health/medicine charities (30%) and animal charities (27%). A further one in five (20%) donate to children and youth charities.
In terms of noticeable attitudinal differences, donors are more likely to agree with the statements “I make an effort to support local business” (75%, compared to 67% of the general population) and “I try to buy products made in my home country (64% vs 56% of all Britons).