In 2019, YouGov worked with Dignity in Dying on ‘What matters to me’. The report delves into the opinions of people with an advanced or terminal condition, exploring discussing death and dying, views of assisted dying and what is meant by a ‘good death’.
YouGov conducted a survey of 502 adults in the UK aged 18+ who have been diagnosed with cancer, Parkinson's, motor neurone disease, Chronic Obstructive Pulmonary Disease (COPD), multiple system atrophy or progressive supra nuclear palsy. Following on from the survey, two online focus groups were conducted with respondents from the survey, with nine to eleven respondents in each group.
Results and findings
Download the full report here »
“The experiences of dying people and their families are the foundation of our work at Dignity in Dying. The YouGov team was exceptional in helping us gather the voices of people living with terminal and advanced illness in a robust and sensitive way so that our call for a change in the law and culture around death and dying is truly evidence-based and person-centred. YouGov produced an excellent analysis of the learning from the quantitative and qualitative elements of the project. The report is a much-needed addition to the research base on the views of people with advanced and terminal illness on end of life care and decision-making. ”
Dignity in Dying
Dignity in Dying campaigns for greater choice, control and access to services at the end of life. It campaigns within the law to change the law, to allow assisted dying as an option for terminally ill, mentally competent adults with six months or less to live.
Dignity in Dying does not provide practical assistance or advice in ending life, nor does it provide enquirers with the contact details of organisations who do so.
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