In 2019, YouGov worked with The People’s Dispensary for Sick Animals (PDSA) on their annual PDSA Animal Wellbeing (PAW) Report. The report provides an in-depth analysis of current issues affecting pets and encourages further collaboration to help tackle them. The PAW Report has been used to influence and support PDSA’s policy and practice in four key areas: awareness-raising campaigns, trend monitoring, collaborative sectoral working, and internal clinical strategy.
It also provides insight on pet owners’ behaviour, knowledge and opinions, and focuses on five topic areas concerning animal welfare needs: companionship, environment, diet, behaviour and health.
YouGov conducted a survey of 5,036 dog, cat and rabbit owners in the UK aged 18+. The sample was drawn from the YouGov panel and structured to be representative of the overall population of pet owners by pet species and the owner’s age, gender and region.
YouGov collaborated with PDSA on analysing the results and contributed to the production and publication of the eighth annual PDSA Animal Wellbeing (PAW) Report.
Results and findings
* Animal Welfare Acts refers to Animal Welfare Act 2006 covering England and Wales, the Animal Health and Welfare (Scotland) Act 2006 and the Welfare of Animals (Northern Ireland) Act 2011.
Download the 2019 PAW Report »
“YouGov have provided us with fantastic support and guidance throughout the process of producing our annual PDSA Animal Wellbeing (PAW) Reports. From our first meeting, they understood perfectly what we wanted to achieve and worked tirelessly to sometimes tight timescales. The research has been incredibly valuable to us, and is used to shape all of our pet health and welfare work through the use of robust, credible research. I would have no hesitation in recommending YouGov to anyone.”
PDSA
PDSA is the UK’s leading vet charity. Every year, the dedicated teams at our 48 Pet Hospitals work tirelessly to provide 2.7 million veterinary treatments. This helps over 470,000 much-loved pets and brings peace of mind to 300,000 owners. At PDSA, saving, protecting and healing pets is what we’re all about. We are dedicated to improving pet wellbeing in three very special ways – by educating owners, preventing disease and treating poorly pets.
Solution delivered by: Custom Research