More than a century ago, the mass-manufacturing of automobiles altered American life, taking personal transportation into the mainstream and forever changing the way people go about their lives.
The industry is in the middle of a change, with concerns over climate change garnering more interest in electric vehicles. Consumers who are considering an electric vehicle are particularly tuned-in to manufacturers’ plans to go all-electric. An analysis of two automakers who have announced their intention to go all-electric – Volvo and Chevrolet – shows that these brands have enjoyed an uptick in Impression as a result.
YouGov’s latest report connects data from two powerful solutions to highlight what is happening in the automotive sector: