The social voice of brands: How US and UK consumers feel about brands engaging with social issues

With many Americans polarized around social and political issues, it’s important for brands who choose to take a stand to understand the associated risks – and possible reward.

This whitepaper takes a look at US and UK consumers, using YouGov data to:

• Explore consumer opinions around whether brands should comment on social issues
• Compare consumer views on brands engaging socially across different industries
• Weigh the risks versus rewards of brands expressing opinions on social and political matters
• Compare US and British consumer sentiments on these issues

For more unrivalled data insights on the Government & Academia sector click here.