Air travel has evolved from simply being a mode of transportation. Today’s airlines are now considered retailers; booking a flight is akin to signing up for an experience complete with shopping and entertainment. YouGov’s latest data reveals that 48% of Americans say they will book a flight at some time in the next year, signifying the market of potential customers.
As the sector continues to grow, targeting new consumers and retaining previous passengers comes down to more than analyzing existing travel habits. Airline brands must drive their decision-making on the basis of granular segmentation – ranging from demographics to world view to favored brands outside the sector – to get a holistic picture of potential and current customers.
YouGov’s latest report connects data from two powerful solutions to highlight what is happening in the airlines sector:
This analysis of the airline sector among US consumers should be of particular interest to those looking to unpack future air travel behavior as well as identify potential brands and retailers to partner with.