FIFA World Cup 2022
The FIFA World Cup 2022 football tournament took place in Qatar from 20 November to 18 December 2022.
YouGov Global Fan Profiles reveals that the FIFA World Cup generates almost as much global interest as the Summer Olympics.
Ahead of the tournament’s kickoff this weekend, YouGov has analyzed and aggregated everything you need to know about the growing demand for soccer in the United States.
Trends, analysis and insights from YouGov
From understanding which sponsors resonated with fans to understanding how Qatar 2022 fared against Russia 2018, explore our hub of exclusive reports and insights on the FIFA World Cup 2022 now.
How did FIFA World Cup Qatar 2022 fare against the 2018 version?
What type of sponsors resonate with fans of FIFA World Cup teams?
FIFA World Cup in Qatar: Fans say the new approach to stoppage time has worked well
Have the World Cup sponsors made an impression?
FIFA World Cup 2022: Are gamers putting their boots on?
Gamer attitudes towards the FIFA World Cup 2022
FIFA World Cup 2022: Who are Britain’s football bettors?
What types of sponsorship do World Cup fans notice?
Has brand perception of the US soccer team sponsors grown among FIFA World Cup fans?
FIFA World Cup 2022: Some England sponsors are already scoring goals
FIFA World Cup 2022: YouGov consumer intelligence
FIFA World Cup: Where is interest strongest - and how does it compare to the Olympics?
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