Gambling
Watch our European gambling webinar

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Watch YouGov's webinar to see gambling insights from 13 European countries, looking at behaviors, attitudes, and more. Understand factors influencing sports bettors during significant sports events like the UEFA Champions League Final.

Methodology

The data behind the webinar

The insights for the webinar are drawn from several proprietary sources, including YouGov’s brand tracker BrandIndex, and our syndicated monthly tracker, Global Gambling Profiles, which interviews tens of thousands of Europeans in 13 countries across the year about gambling activity. We have further supplemented this data with a custom study focusing on betting expectations and actual behavior pre and post the 2022 UEFA Champions League Final.