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American men who are in the market for skincare products
Profile Peek
In US, a total of 29% of American men say they follow a skincare regimen. This is an audience segment that skews younger and has a higher average household income. Sponsorships impact their purchase behavior and they are heavy users of social media.
Download this Profile Peek today to learn more about their demographics, top skincare brands considered, and their preferred advertising channels to reach this consumer group.