YouGov Event

Living with the cost: Consumer spending as the cost of living rises

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Utilising YouGov's connected data, join us for an exploration into shifting consumer spending behaviour. Simon Clode, Head of YouGov Finance, will demonstrate how financial transaction data picks up market movements and identifies different consumer groups’ priorities on discretionary spend as the cost-of-living crisis continues to impact spending.

Here’s what you can expect:

  • Meet YouGov's expert researchers one-on-one, ask questions, enjoy a complimentary breakfast, and network with other industry insiders
  • Understand the discretionary sectors that Gen Z are proving most resilient in, and the impact of flashpoint concerns about the economy
  • Plus, a deep dive into the impact of well targeted campaigns that cut through the challenges of the cost of living, as well as the brands that are racing ahead, and more!