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On Demand Webinar

Webinar: Navigating the ever-evolving Financial Services landscape

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YouGov’s most recent white paper, Trust in the Future of Financial Services Report 2022 an 18-market study explores the payment trends and the wider financial services ecosystem as a whole. It reveals consumer adoption rates of digital vs traditional products. Utilizing global data, the study includes a deep-dive into sustainable investments and sustainability in financial services. .

Watch our on-demand webinar with Emma McInnes, YouGov’s Global Financial Services Sector Head.

We drew on key insights from YouGov’s Future of Financial Services Report and YouGov Sustainable Finance Index. We discussed how brands can navigate the ever-evolving financial services landscape and revealed consumer attitudes towards sustainable finance. We also delved into consumer sentiment towards Buy Now Pay Later models.

The webinar explored:

  • The current global financial landscape, focusing on global consumer adoption, understanding and trust of emerging financial services.
  • How consumers are embracing sustainable finance and the role financial service companies play.
  • Consumer sentiment towards a Buy Now Pay Later models and how the concept of money has evolved.
  • What the future might hold for traditional and emerging financial services and the opportunities brands can take now.


YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 17 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.