Global Travel Profiles

Understand your travel customers

Track global consumer demand and attitudes towards travel, across the largest tourism markets. Survey consumers daily in 30 markets – identify who is ready to travel when, where they want to go and what kind of trip they are planning.

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Global and local insights

Get a holistic view of the travel market, including granular insights on brand consideration, preferred locations, booking methods, accommodation and transportation preferences.

Access travel-specific data from 30 markets and 130 destinations with over 25,000 surveys per market per year. Discover emerging trends on travel habits and behaviors for the next 12 months.

Understand traveler expectations in the current climate with daily data updates, and deliver global, regional, country, and state-level travel insights.

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Connected data

Learn more about your travel audience – YouGov’s living data helps you unpack more insights, from sports to social media. Make your strategic, operational and marketing decisions with the most up-to-date, cost-effective and robust data on changing attitudes to travel.

Track how customers or considerers of certain brands organize, plan and book their travel, when they intend to go and where, with connections to 16 key brand metrics via YouGov DestinationIndex.

Access the data you need in a user-friendly dashboard – with weekly, monthly, and quarterly trendlines, Re-Contacting your target audience segments to delve deeper into their responses.


Fly above your competitors

Daily data

Trend-spot with the latest attitudes on transport, accommodation and more

A user-friendly platform

Access the data you need, quickly and easily, from easy-to-use dashboards

Actionable Insights

Identify consumer attitudes and behaviors to inform strategic campaigns


30 key global travel & tourism markets




Asia Pacific: 

  • Denmark
  • Brazil
  • Egypt
  • Australia
  • Finland
  • Canada
  • Saudi Arabia
  • China
  • France
  • Mexico
  • UAE
  • Japan
  • Germany
  • USA
  • India
  • Italy
  • Colombia
  • Indonesia
  • Norway
  • Chile
  • Malaysia
  • Spain
  • Philippines
  • Sweden
  • Thailand
  • UK
  • Singapore
  • The Netherlands
  • South Korea
  • Switzerland
Solutions & Products

Explore our connected living data solutions