Global Profiles

Unrivaled global audience intelligence

Understand your target audiences in all the markets that matter most to you. With 1,000+ questions in 48 major markets, we offer the world's largest globally consistent audience dataset. Use 200,000+ datapoints to easily build, compare, and contrast detailed portraits of audiences across the globe.

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More questions, more metrics, more value

Enrich your audience understanding with the largest globally consistent selection of demographics, psychographics, attitudinal and behavioral consumer metrics available – an unmatched 700+ attitudinal points and 150+ media questions.

Understand their thoughts, feelings, behaviors and habits. Monitor global trends, customer behavior, media consumption and more so you can plan targeted campaigns and effective partnerships.

Optimize your strategy

Create campaigns that resonate across the globe, and confidently tailor your strategy to work in multiple markets or regions. Conduct research for business expansion, gauge interest in new product launches, build relationships with international partners – YouGov Global Profiles empowers you to drive your business or brand to the next level, and beyond.


Global audience profiling, made simple:

Consistent questions

Easily compare and contrast audiences, with an unrivaled 1000+ consistent questions in 48 markets.

Rich coverage

Hundreds of thousands of audience datapoints on media consumption, attitudes and more.


Benefit from our cost-effective ‘seat’ model pricing - control your product access at a user level.

Success stories

Why YouGov?

Here's how top global brands use YouGov Profiles to understand their audience:

“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.

Pete Grant, Planning Director


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