YouGov FootballIndex

The revenue game-changer

Track public perceptions of over 200 of the world’s leading football clubs & teams, across multiple markets – daily.

Speak to an expert

Always-on tracking, 16 brand drivers.

Track performance, assess audience/fan segments, and benchmark your competition with daily data against 16 separate brand drivers. Address shortcomings, capitalise on your strengths, and build your club brand for long-term success.

Brand strength drives revenue potential, so this tool is designed to support in-house strategic & commercial teams, as well as agencies.

Deep insights to optimize brand growth.


A tracker of football pride and passion

Instant reach

Track audience perception of over 40+ major UK football clubs and 200 clubs around the world

In-depth intelligence for targeting

Gain deep insights on club audiences in key markets to tailor your strategy to key fan segments

Drive revenue

Enhance brand strength and revenue potential by capitalising on strengths and addressing shortcomings


Why YouGov?

Join the game-changing businesses who use YouGov intelligence to stay on top.

“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...

Tom Watson, Research & Insights Manager, Southhampton FC

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