Pioneering technologies
Data you can trust from the biggest, most representative, connected proprietary panel. The insights you need to train smarter AI solutions.
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grounded in real panel dataEasy-to-use
data analysis tools
Technology and AI delivering intelligence you can use
The quality of artificial intelligence depends on the quality of its training data.
This breadth and depth of YouGov's data makes it ideal for training sophisticated machine learning models. By providing detailed behavioral, demographic, and psychographic insights, our data helps AI systems learn with precision and accuracy.
Reveal what others might miss with technology and AI that enables you to take the finest real-life data and generate the most reliable intelligence, uncovering hidden trends and opportunities.
You’ll go from data to decision in no time.
Our industry-leading methodology and state-of-art technologies – from online polling to AI – have been the silent advantage behind global brands’ boldest moves since 2000.
Why YouGov?
Rich intelligence, with no distortion
For truth without the noise, our always-on, powerful technology amplifies real data, from real people, with no distortions. Zero spin. Full-on clarity.
Human-verified AI insights
The quality of AI depends on the quality of the data. The breadth and depth of our data makes it ideal for training sophisticated learning models. Gain deep insights with tools and dashboards powered by AI discoveries and validated by real people.
Deeper truths
Our tech doesn’t replace human insight – it supercharges it. Leverage our state-of-the-art digital platforms for efficient data collection, analysis, visualization and re-contacting members to extract the stories behind the stats.
FAQs
What are YouGov's data analysis tools?
YouGov Crunch is our leading-edge data analysis platform, transforming how clients interact with survey data. The simple drag-and-drop interface helps you create dashboards in minutes. Data can be visualized simply and rapidly for users of all abilities, meaning no more last-minute data requests.
How can I use YouGov data to train AI?
YouGov’s industry-leading data can be used to build and train smarter AI solutions in many varied ways, from media mix modelling (MMM) to informing trades.
MMM: Integrate consistent, flexible brand health tracking data into your marketing mix model to explore the ROI from improved brand equity and measure the impact of shifts in consumer sentiment.
Inform trades: Use YouGov’s data in conjunction with other data sources to improve the signal of when you should make a trade and in which direction.
Train and validate models: Train your algorithms on an extensive set of variables, from lifestyle choices and hobbies to media consumption and consumer opinion on breaking news.
Does YouGov have the best tools and products?
YouGov has created leading-edge tools for ease, speed and capability in the analysis of very large survey datasets.
Our behavioral data tools are market-leading data innovations.
The engineering behind our tracking and profiling systems (YouGov BrandIndex and YouGov Profiles) can be adapted for efficient custom additions with flexibility and efficiency, getting more value out of our proprietary data for your custom data.
We are constantly developing and improving existing tools and releasing new solutions that let marketers do so much more with their data.
How does YouGov use AI?
This breadth and depth of YouGov's data makes it ideal for training sophisticated machine learning models. By providing detailed behavioral, demographic, and psychographic insights, our data helps AI systems learn with precision and accuracy.
Our AI experts are leading the field and we’re trusted by global brands to bring a reality-led approach and deliver human verified AI-insights. We're integrating AI into our data tools to optimize efficiencies and make your job easier.
Our acquisition of generative AI leader Yabble means we have a whole team of AI experts ensuring tools are integrated in a reality-first approach.
We’re also integrating AI into our internal processes to speed up survey scripting.