YouGov Public: political services

YouGov’s politically weighted sample is the easiest way to bring robustness to your political research.

As well as building a representative picture of the country’s socio-demographic profile, we consider and control for respondent’s past voting behaviour to provide you with robust results reflecting what the public thinks.

Political omnibus services are available in the UK and Germany, and are perfect for smaller projects
All of our services cover questionnaire design and data tables, including analysis by:

UK

• age, gender, social grade, region, 2016 EU Ref and 2019 General election votes.
• Turnaround time is 1 working day. We can also conduct national surveys in Wales and Scotland – please speak to us for further information on these services.

Germany

• past vote decision, age, gender, education, west/east and living area.
• Turnaround time is 4 working days (Friday – Wednesday).

The sample comprises 2,000 adults (18+) per country and is nationally and politically weighted.

We can offer various different types of sample, depending on the country. Below are the details of the different sample types, along with some indicative countries. For full details, please get in touch.

Politically representative

Sampling, quotas and post-survey weighting on at least age, gender and region, education level, past election vote, political interest and sometimes other factors to ensure representative of whole population:

• UK, US, Canada, France, Germany, Italy, Spain, Denmark, Poland, Sweden

Nationally representative with (education/ political) measures

Sampling, quotas and post-survey weighting on at least age, gender and region, sometimes other factors (e.g. education level, past election vote) to ensure representative of whole population:

• Ireland, Bulgaria, Belgium, Netherlands, Norway, Finland, Portugal, Czechia, Hungary, Austria, Greece, Croatia, Romania, Slovakia

Nationally representative

Sampling, quotas and post-survey weighting on age, gender and region:

• Switzerland

Nationally representative*

*As per the above 'nationally representative' description, but given availability of the internet nationwide, respondents can tend to be based more in urban areas:

• Brazil, Argentina, Mexico, Turkey

Online representative

The national statistics used to form quotas and weighting focus only on the online population:

• Indonesia, Egypt, Malaysia

National urban representative

These are countries with substantial rural populations with low internet access and so the most accurate approach is to use statistics for the urban population only and graduates:

• India, Saudi Arabia

To run a survey or for more information on sample sizes, turnaround times and sample composition, click here speak to our researchers.

Tap into YouGov’s connected data – we hold thousands of demographic, behavioural and attitudinal datapoints for our panellists that can be included to aid your analysis.

These include income, work sector, household size, education level, main source of news, geographical variables, social media usage etc.