*Receive $500 credit directly to your YouGov account within 48 hours of registering when based within the US – log back in to your YouGov account after 24 hours to use it. Run a 5-question survey to 300 people, reaching Gen Pop, or create a targeted survey using our audience filters. Credits must be utilized by October 20, 2024.
Please note, YouGov Surveys: Self-serve cannot be used to ask about political issues, enquire about personal or sensitive issues, or be cited or published in the media. If you do require any of these functionalities, speak to the YouGov team.
Define your ideal target audience by easily selecting from 2+ million profiling datapoints, including demographics, psychographics, media consumption, and brand affinity.
Choose up to 30 questions types from the below:
Logic, language and consistency will be reviewed for free by our team.
Watch our handy demo video to see just how easy it is to build your own survey!
Our mission is to offer unparalleled insight into what the world thinks.
At the core of our platform is an ever-growing source of connected consumer data that has developed daily over 20 years. We call it living data. All our products and services draw upon this detailed understanding of our 27 million+ registered panel members to deliver accurate, actionable consumer insights.
Our registered panel members are constantly and extensively verified. Pew research centre recognizes that YouGov “consistently outperforms competitors on accuracy”.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.
Prices start from £0.80p/$1.50 per survey complete and vary according to the number of questions, level of audience targeting, video length (if used), and target sample size. Price and sample size are shown as you build your survey, so you can always see exactly how many audience members you'll reach and control budgets. Get an estimate now >
As per our Terms of Use, you are not able to publish the results of your survey, to cite YouGov or YouGov Surveys: Self-serve or YouGov Surveys as a source of the results. To speak to YouGov about these permissions please get in touch.
Survey review can take up to 2 hours (during Monday-Friday business hours) depending on the survey length.
Client support is currently available 5 days a week. If you’d like to run a survey at the weekend, please reach out to us in advance and we will help review your survey.
Take a note from businesses who are survey savvy. Go on... you’re in good company.
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications