Automotive CategoryView
YouGov CategoryView combines brand, audience and sector data, giving you a holistic view of your brand and the wider automotive market. Want to take a look?
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Get a free 30-day trial of YouGov CategoryView when you sign up before December 31st 2024. Please note, this offer is limited to brands tracked in the tool. Sign-up here.
Build your brand
Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.
Competitive edge
Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.
Interactive dashboard
Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.
A complete view of the market
Connect brand, audience, and sector data for clear insights across the auto sector, driven by industry-leading panel data.
With Automotive CategoryView, understand topics such as:
The uptake of EVs: Uncover driving and charging behaviour, why consumers are choosing EV over gas powered vehicles, and identify potential EV customers.
Car size shifts: Learn which consumers are shifting towards more compact vehicles and why. Understand their driving habits and behaviors.
Auto related essentials: From gas station visits to auto services, understand consumers’ visiting habits, frequency, and brand considerations.
Elevate your marketing strategy
Make better brand and marketing decisions
Drive stronger ROI with insights that help you track consumer preferences, understand audience behaviors, and anticipate market shifts.
Adapt quickly and stay competitive
Track how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.