Whitepaper
A great opportunity lies ahead, with data showing that propensity to travel in the next 12 months is at its highest among the younger generation of 18-24 years old. Gen Zs are the first digital natives where physical and digital life coexists. This cohort will make the big transition between student life and financial independence in the next few years.
This YouGov report sets out to understand Gen Zs globally, explore what’s important to them and what makes them tick, reveal what Gen Zs want from travel, and identify the best way to connect and engage with this future generation of travelers.