YouGov Consumer Framework: Trust in News (US)
As of May 2022, 185 million US adults say they actively watch, read, or listen to the news at least once a day. But does that mean they trust what they see and hear?
This YouGov consumer framework equips news organizations and market researchers with an overview of prevailing sentiments around news in America.
Ultimately, the mini-report answers who believes news, who thinks news is make-believe, and who doesn't think about news but believes it.