YouGov Consumer Framework: ​Trust in News (US)

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As of May 2022, 185 million US adults say they actively watch, read, or listen to the news at least once a day. But does that mean they trust what they see and hear?​

This YouGov consumer framework equips news organizations and market researchers with an overview of prevailing sentiments around news in America. ​

Ultimately, the mini-report answers who believes news, who thinks news is make-believe, and who doesn't think about news but believes it.​