On-demand panel discussion

Panel discussion: Navigating an ever-evolving media landscape

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YouGov’s most recent white paper, the Global Media Outlook Report 2022 provides a comprehensive view on ever-evolving media consumption habits and media channel preferences, as well as key year-on-year trends. Utilizing global data, the study sheds light on media growth opportunities for media planners and brand marketers alike, as well as exploring which media consumption habits and digital trends are likely to stick.

We recently held a live online panel discussion with agency and media industry leaders, drawing on key insights from our Global Media Outlook Report, plus YouGov Profiles, our propriety audience intelligence tool. We discussed how agencies, brands and media owners can navigate ever-evolving media consumption behaviors and habits.

Watch now to hear from Ervin Ha, Head of Commercial, YouGov Asia Pacific, as well as some industry leaders including:

  • Craig Harvey, Head of Research, APAC, IPG Mediabrands
  • Richard Frampton, Managing Director of Strategic Solutions for North Asia, Publicis Groupe
  • Linda Fagerlund, Chief Strategy & Marketing Officer, dentsu Media Australia
  • Olly Taylor, Chief Strategy Officer, Havas Creative Group Australia


YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 20 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.