Webinar: Top tips for securing PR content through research

This event has now closed.

Join us for an insights-packed webinar, where we discussed tips, ideas and best practises for utilising YouGov data to drive PR content in earned, shared, paid for and owned media.

Taking place from 15:00 – 16:00 BST on Thursday 8th June 2023, our researchers provided tips and tricks for getting the most out of commissioning research, including help on how to turn PR objectives into quality questions.

Here’s what you can expect:

• A jam-packed session designed to help PR practitioners better understand the merits of research for securing PR coverage
• A deep-dive exploration into use cases, plus case studies from the Leisure & Entertainment sector showcasing real challenges, real solutions and real results
• A spotlight on how to turn PR objectives into quality questions that generate high quality answers
• Rounding off with a Q&A session, from webinar attendees