Connected Brand Research

Exploring the key challenges facing agencies today:

• Claimed data doesn’t always correlate with actual digital behaviour
• Consumer brand perceptions change throughout the purchase funnel

Using a case study featuring RBS, YouGov demonstrates how our connected data allows agencies to address these challenges.

The solution is underpinned by YouGov BrandIndex, our global brand tracking tool, and our new product, YouGov Safe, which allows us to track real cross-device online behavioural data.

This webinar is designed to showcase the versatility of BrandIndex, as well as to highlight how our connected solution can help you unlock a whole new world of understanding.