Social Change Monitor
Easily track consumer attitudes about social change, perceived economic opportunity, civic participation and changing consumer purchasing behavior. Be ready to meet the changing needs and build the strategy that works.
Social movements create uncertainty
Should your company take a public stand on a social issue? How will your customers respond to a mission-driven message or campaign? Are your customers motivated by values?
Answer these questions by combining information about social change with consumer purchasing behaviors. Keep up-to-date with changing trends in activism and civic engagement, respond to social issues as they arise, and address opportunities to engage with consumers.
Advantages and benefits
- Bi-weekly tracking: Take frequent measurements of consumer attitudes and behaviors
- YouGov panel: Look at inequality beliefs, civic participation, issues-motivated purchasing and more
- Data analysis: Export charts and data in a range of formats for use in your own reports or further analysis
- Dashboard view: Fully interactive, customize preset views to display multiple analyses, with bi-weekly updates
- Custom reports: Our team is available to customize reports to your needs and help inform your strategy
Why YouGov?
Monitor civic engagement
Keep tabs on which groups are engaged in civic activities and which issues or values motivate their purchasing behavior
Connected data
Connect to YouGov Profiles, our audience intelligence tool, for a comprehensive view of your customers
Social media perceptions
Identify platforms that are doing well or poorly in responding to social change through the eyes of consumers
Global online community
YouGov's panel of 27 million+ registered people are incentivized to share their opinions
Advanced analytics
Navigate, analyze, visualize and present your research findings in one simple, intuitive online platform
Living data
We store everything we learn from a continuous conversation with our global online community