Profile Peek

India's financial risk takers

Download the full Profile Peek
19% of urban Indians definitely agree with the statement ‘I don’t mind taking risks with my money’

Want to understand what makes this segment of the population tick?

Using YouGov Profiles, a proprietary audience profiling platform, you can understand who these 'Risk takers' are, what they are looking for, where to reach them, and much more.

Download our latest report and discover:

  • Key demographic insights for this audience group
  • Their current investment behaviour
  • Financial platforms they would consider investing through
  • Difficulties they are facing with their investments
  • Their media consumption habits

About YouGov Profile Peek

Drawing on data from across YouGov’s vast connected ecosystem, compiled in YouGov Profiles, Profile Peeks are reports that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights, they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.