Profile Peek
Want to understand what makes this segment of the population tick?
Using YouGov Profiles, a proprietary audience profiling platform, you can understand who these 'Risk takers' are, what they are looking for, where to reach them, and much more.
Download our latest report and discover:
About YouGov Profile Peek
Drawing on data from across YouGov’s vast connected ecosystem, compiled in YouGov Profiles, Profile Peeks are reports that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioural and attitudinal insights, they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.