YouGov Profiles x Experian WorldView segments

Take your media planning and targeting to the next level, with new geo-level Experian datapoints, available in YouGov Profiles.

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New feature alert!

Your access to our flagship tool YouGov Profiles now offers seamless, immediate access to geo-level data matching from Experian’s WorldView segmentations, in-platform – from Affluent Elders to Rural Community.

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Experian WorldView

Experian WorldView is made up of 250m by 250m grids covering 12 key markets in YouGov Profiles and providing immediate access to WorldView Segments.

Available in: Australia, Brazil, France, Germany, Great Britain, Ireland, Italy, Poland, Portugal, Spain, USA, Turkey.

Access these segments directly in your YouGov Profiles account. Simply follow Audiences > Segmentations > Experian > WorldView Segments.

What are the benefits to YouGov Profiles clients?

The data match unlocks a number of benefits for subscribers to YouGov Profiles and Experian WorldView including:


global view of these audiences across the market where the data match is available

Seamless interaction

between two of the world's most comprehensive datasets within the same platform

Enriched understanding

of audiences built with YouGov data points through the lens of Experian's WorldView segments and vice versa