Report
Athletic footwear is a dynamic and highly competitive market segment, with trends and consumer preferences constantly evolving. Sneakers from brands like Nike, Puma and Adidas have become fashion statements and collectible artifacts, with many consumers willing to pay premium prices for limited-edition, designer models.
Drawing on YouGov Profiles data, this Sneakerhead report provides an in-depth portrait of this coveted consumer group. Download the report to uncover: